Scholastic partnered with NDTV’s nationwide campaign that takes up the cause of the Girl Child in India - Our Girls, Our Pride. It aims to create awareness about the four main issues that affect the Girl Child in India - Nutrition, Education, Health, Foeticide & Infanticide.
A 12-hour live television event was organized across the NDTV network on the December 1, 2013 to raise funds for the cause.
Scholastic’s aim has always been “Read everyday, Lead a better life” and therefore NDTV’s cause was like a glove fit to our vision. We joined the cause by donating a 100,000 books which we hope will make a positive difference to girls in some of the worst affected districts and states. The donation was highlighted over the course of the television event where Neeraj Jain, Managing Director, Scholastic India was invited on stage and presented the cheque to campaign ambassador Priyanka Chopra and NDTV CEO, Vikram Chandra. This was followed by a brief interview where he shared stage presence with veteran Bollywood actress and mother of two young children, Karisma Kapoor and Bollywood youth icon Varun Dhawan. Karisma Kapoor also remarked on what a great deed Scholastic was doing by joining the cause and also reinforced the fact that “Reading is important”.
We hope the contribution goes a long way in spreading the joy of reading and facilitating the education of thousands of girl children in India.